Shahzeb Khan Experienced Online Marketer with a demonstrated history of working in the information technology and services industry. Skilled in Search Engine Optimization (SEO), Google Adwords Professional, Social Media Optimization (SMO), Google Analytics, and Marketing Strategy. Strong marketing professional with a Post Graduate Diploma in Management (Executive) (PGDM-E) focused in Marketing/Marketing Management, General from IMT CDL.

How to use Wikipedia for Keyword Research?

2 min read

Keyword Research BigBrandTree

Do you own a website or a blog? Ever wondered how you can use Wikipedia for keyword research? It doesn’t matter whether you are using it for business or to build your personal brand. Once you have got your website designed, and have got basic SEO optimization done for digital marketing, the next thing you will be moving into is to posting content on it. Although optimizing your site with appropriate keywords would have been already done but, it’s an ongoing process.

There are many ways to work around for finding the best content for your website or business which will help you rank your website in google search results. One of the prominent ways to do that is by doing Keyword Research! Don’t worry if you don’t know is keyword research, in an easy language they are words people use to query on google while performing a search.

Keyword research is the most important part of Search engine optimization for websites and blogs. Keyword research aims to find the terms and phrases (also-known-as “keywords”) people are using to find information related to your business or products on a search engine. You can optimize your content for these terms and phrases. In order to do that, you need to write content around those terms and phrases which people are keying in the search bar.

These keywords are like a direction-device that helps you orient your marketing efforts in the right direction and measure your progress.

Since search engine algorithms evolved so much over the years, consequently we also need to adapt to that evolution. Now keyword targeting has become smarter. It understands user intent and finds the right keyword to address that intent which previously was just to match the content on your page with the searched keywords.

There are many methods and great tools that marketers use to do keyword research.

In this article, we are going to talk about one such methods. Mostly this method is overlooked and underrated by many marketers however, it is an excellent way to grab the keywords which will work.

Keyword Research using Wikipedia BigBrandTree
Using wikipedia to build great keywords list for your business

As we know Wikipedia is popularly referred to by users and why it shouldn’t be? After all, it is a great source of information where articles are curated by experts from all walks of life.

So, how do use Wikipedia for keyword research?

Open google.com in any browser. Type in your broad keyword related to your business or product.

To show you better, search using the keyword below:

Keyword Research Google Search BigBrandTree-1
Wikipedia Keyword Research – BigBrandTree

Google will show you the Wikipedia page of Brand at first. Click on the result, and it will take you to the respective Wikipedia page as below.

Brand Page wikipedia for keyword research

Scroll down just a bit and look for the content table of that page. It should look something like the below image, where you can find some amazing relevant list of subtopics.

list of subtopics for keyword

Remember, we used the keyword brand to come to this page. As you can see, there’s a huge range of topics that you can use. They aren’t just topics but also keywords which you must add to your list.

To drill down further, click on any of the subtopics in the content section. For example, clicking on 5.3 which is “Brand Identity” will open up the below page. Upon reading them you will find they are closely related topics.

Brand Identity keywords on wikipedia

Likewise, as you can see under Brand Identity, there is another topic by the name “Corporate Identity”. It has another Wikipedia page. When you click to open the corporate identity page, you will find another table of content there relevant to corporate identity. Almost every Wikipedia page has its own list of topics and subtopics. They can be an extremely good source of keywords for your business and products.

Corporate Identity keywords wikipedia page

Wikipedia pages list these sub-topics under almost every page because a large number of internet users are looking for information related to those sub-topics too. If your website uses these keywords, you can bring those search traffic to your page. You must pay attention to the keywords closely and match the relevant ones with your industry. Do so, and produce content around those keywords so that next time when someone performs those keyword search on google or any search engine providers, your website is ready to show up in the results.

Don’t you want to increase traffic on your website?

BigBrandTree experts use various methods and sources to research for keywords, Wikipedia is one of them. Don’t scratch your head struggling to find the right keywords for your business. If your website doesn’t seem to perform or you want to increase the traffic anyway, let us help you do that for you. The increased traffic can increase your revenue and even your popularity. We are just a phone call away!

Shahzeb Khan
Shahzeb Khan Experienced Online Marketer with a demonstrated history of working in the information technology and services industry. Skilled in Search Engine Optimization (SEO), Google Adwords Professional, Social Media Optimization (SMO), Google Analytics, and Marketing Strategy. Strong marketing professional with a Post Graduate Diploma in Management (Executive) (PGDM-E) focused in Marketing/Marketing Management, General from IMT CDL.

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