branding
IKEA in Bangalore, India, may be new but the brand itself is pretty old (Since 1943). Can you imagine a 17 year old starting...
Just like your name, businesses have unique identities too. That’s what brands do, they invest on creating an unique, catchy, and easy to remember...
Irrespective of whether you are a brand or not, as a business do you not crave a deeper connection with your customers? While there’s...
Can you turn your brand into your story? In other words, can you tell a story that represents your brand and its core values?...
Building a brand is not a gimmick or fluke, marketing for deep positive branding is a necessary part of business. Marketing with integrity is...
One of the commonly viewed advertisements today is called Celebrity Branding advertising. We see popular and talented artists endorsing different products in television shows,...
Sensorial Branding is a ground breaking approach and the future of brand building. It utilizes emotions to create impressions and impact. “People spend money...
You may be wondering why branding is so important to the success of your business. Read these 10 benefits of branding your business to...
Read these top 8 business branding tips for today, if your brand is not working. These are profoundly important for your brand to establish....
Branding is NOT easy! There are many branding challenges one has to face as a brand owner. This article lists some of those and...
