{"id":118,"date":"2018-10-08T01:10:23","date_gmt":"2018-10-08T01:10:23","guid":{"rendered":"http:\/\/www.themepush.com\/demo-mediumish\/?p=118"},"modified":"2018-10-08T01:10:23","modified_gmt":"2018-10-08T01:10:23","slug":"honoring-moms-how-3-inspiring-women-are-changing-the-world","status":"publish","type":"post","link":"https:\/\/bigbrandtree.com\/blog\/honoring-moms-how-3-inspiring-women-are-changing-the-world\/","title":{"rendered":"Honoring Moms : How 3 Inspiring Women are Changing the World"},"content":{"rendered":"<p><strong>No doubt about it, mothers are the backbone of the family.<\/strong> Theirs is a difficult balance of wife, mother, daughter, and sibling to all the important people in their life.So it stands to reason that while we honor these women on Mother\u2019s Day for all they do, one company is taking it a step further by celebrating these lovely ladies for an entire month.<\/p>\n<p>During the first week of the &#8220;By Moms, For Moms&#8221; promotion, which runs from April 10 through early May, the Seattle-based company will feature clothing collections created by moms who work at zulily.&#8221;As a mother, I\u2019m honored ? with the chance to share our favorite products to hopefully inspire not only customers, but potentially other moms looking for style inspiration from their peers,&#8221; says Kate Aulabaugh, director of merchandising for home.<\/p>\n<blockquote><p>The second and fourth weeks will include clothing and other products from companies founded by mom entrepreneurs, while the third week features collections curated by mom social-media gurus.In addition to sharing these great product finds, the company is also highlighting these women\u2019s inspirational businesses and personal stories.<\/p><\/blockquote>\n<p>They have experienced valuable lessons throughout their entrepreneurial journey, and are sharing what they learned with those who may be looking to follow their own dreams:* Lori, Jodi and Kari of Belly Bandit are revolutionizing today\u2019s shapewear industry with their collection of maternity and post-pregnancy essentials. &#8220;Making mistakes is all part of the process,&#8221; says cofounder Lori Caden. &#8220;There will often be bumps in the road, but if it doesn\u2019t challenge you, it doesn\u2019t change you.&#8221;* Hold Your Haunches was developed by two active moms who couldn\u2019t find a pair of leggings that incorporated shapewear. Although neither had a background in fashion or business, they decided to develop their own line.<\/p>\n<p>&#8220;Always trust your instincts and don\u2019t think you need a business background to be successful,&#8221; say founders Erin Bickley and Jenny Greer. &#8220;It is important that you don\u2019t let people tell you that you can\u2019t do it. Prove to yourself that you can.&#8221;* Industry maven Debbi O. Schulman created Planet Motherhood, a maternity line featuring affordable, fashionable, and contemporary options.<\/p>\n<p>Once her daughter, Ariella Weitzman, joined the company, they worked to shift the brand into the online market. &#8220;It\u2019s important to adapt your company to the changing times and cater to your customer\u2019s needs,&#8221; says Schulman. &#8220;Although it can be challenging, it can lead you to success.&#8221;<\/p>\n<p>&#8220;<em>There\u2019s something really extraordinary and powerful about women supporting women, and we hope these specially curated collections will inspire women to do just that<\/em>,&#8221; says Lori Twomey, Chief Merchant, in a statement.&#8221;<em>After all, our employee moms, mom entrepreneurs and social-influencer moms are just like you \u2014 wives, daughters, siblings and, above all, women just trying to balance it all.<\/em>&#8220;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No doubt about it, mothers are the backbone of the family. 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